The video below is a zoom call between the 4 CSD’s in the Kansas City market, and Paul Greeley of TV NewsCheck. All 4 stations as well as many radio stations in the market came together and raised 2,000,000 dollars for those in need during the Covid 19 pandemic.
I am very competitive, but I also agree wholeheartedly in coming together as one when the need is there.
I orchestrated something similar (on a much smaller scale) about 15 years ago for the local Red Cross. There had been a rash of house fires and the local Red Cross funds had been depleted. I was serving on the media advisory board for the Red Cross and thought it would be a great idea to have an all-day all-media fundraising blitz.
I was friends with one of my fellow CSD’s and reached out to see if she would be interested. Within just a few days, we had a date set, and with the exception of one TV station, and one radio group, everyone was eager to help. We ultimately raised just over 100,000 dollars for the Red Cross. Not 2 million, but utilizing our collective reach for a common cause was certainly worth it.
I applaud Aaron, Danielle, Jason and Mike for their efforts to set aside their competitiveness for a very worthy goal.
Well done! - makes me glad to be a member of this very small fraternity - CSD’s at local TV stations.