It's easy to ignore sound when working on a video project...after all, it is a visual medium and so much focus is put on what it will 'look' like.
But whether it is years of experience, or just my desire to get it right, I have always made sure to give equal time and importance to sound...the music, sfx and voice...everything you hear has to be given attention in order for a project to be complete. You simply cannot tell the story without good sound.
Here's a short film from the folks at storm and shelter about sound designer Ali Lacey and how he masters his craft...enjoy!
